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・ Risoba hollowayi
・ Risoba lunata
・ Risk assessment
・ Risk assessment for organic swine health
・ Risk Assessment under the Sanitary and Phytosanitary Agreement
・ Risk aversion
・ Risk aversion (psychology)
・ Risk based internal audit
・ Risk box
・ Risk breakdown structure
・ Risk Capital Partners
・ Risk compensation
・ Risk cybernetics
・ Risk dominance
・ Risk equalization
Risk Everything
・ Risk factor
・ Risk factor (computing)
・ Risk factor (criminology)
・ Risk factor (disambiguation)
・ Risk factor (finance)
・ Risk factors for breast cancer
・ Risk factors for genocide
・ Risk factors for tuberculosis
・ Risk financing
・ Risk for spiritual distress
・ Risk Godstorm
・ Risk governance
・ Risk II
・ Risk inclination formula


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Risk Everything : ウィキペディア英語版
Risk Everything

Risk Everything is an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy. The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs. This campaign emphasizes the mantra of "risk everything" — taking every dangerous life-or-death chance to succeed and outshine your rivals.
==Concept==
The campaign, created by ad agency Wieden+Kennedy, emphasizes risk-taking and what it takes to carry on a nation's hopes. The ads show players feeling the heat from intense neck-to-neck competition, fighting for glory and victory who suddenly arrive at a turning point in the football world — or match — and take a risk: giving an amateur the opportunity for a penalty kick or challenging perfect gameplay.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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