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Risk Everything : ウィキペディア英語版 | Risk Everything
Risk Everything is an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy. The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs. This campaign emphasizes the mantra of "risk everything" — taking every dangerous life-or-death chance to succeed and outshine your rivals. ==Concept== The campaign, created by ad agency Wieden+Kennedy, emphasizes risk-taking and what it takes to carry on a nation's hopes. The ads show players feeling the heat from intense neck-to-neck competition, fighting for glory and victory who suddenly arrive at a turning point in the football world — or match — and take a risk: giving an amateur the opportunity for a penalty kick or challenging perfect gameplay.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Risk Everything」の詳細全文を読む
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